Last Updated: 10/24/2024

Lucrad Pty Ltd ("Lucrad", "we", "us", or "our") is a programmatic ad tech company operating across the APAC region. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our partners.

1. Information We Collect

Information You Provide to Us:
We collect personal information you provide voluntarily, including:

• Full name
  
  
• Email address
  
  
• Phone number
  
  
• Job title
  
  
• Company name
  
  
• Contact preferences
  
  
• Any other information submitted via forms or direct contact
  
  

Automatically Collected Information:

When you use our website or services, we collect:

• IP address
  
  
• Browser and device type
  
  
• Operating system
  
  
• Language preference
  
  
• Referrer URLs
  
  
• Usage behavior (clicks, time spent, pages viewed)
  
  
• Device identifiers
  
  
• Location data (based on IP)
  
  

We also use cookies and similar tracking technologies (e.g., web beacons, pixels) to enhance your experience. Details are outlined in our [Cookie Notice].

2. How We Use Your Information

We use the collected data to:

• Provide and maintain our services
  
  
• Optimise advertising delivery and performance
  
  
• Respond to inquiries and provide support
  
  
• Comply with legal obligations
  
  
• Send service-related notifications
  
  
• Improve site functionality and user experience
  
  
• Prevent fraud and ensure security
  
  
• Provide you with relevant content and advertising
  
  
• Conduct internal analytics and performance reporting
  
  

3. Sharing Your Information

We may share your data with:

• Service providers (e.g. hosting, analytics, security vendors)
  
  
• Business partners and advertisers (under appropriate data-sharing agreements)
  
  
• Legal and regulatory authorities, where required by law
  
  
• Affiliates or third parties in the context of a merger, acquisition, or asset sale
  
  

We do not sell your personal information. All data sharing is subject to applicable laws, including the Australian Privacy Act 1988 (Cth), GDPR (for EU users), and CCPA (for California residents).

4. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy or as required by law (e.g., tax, accounting). After that period, we will securely delete or anonymise your information.

5. Data Security

We implement technical and organisational measures to protect your data. However, no system is 100% secure. You use our services at your own risk and are responsible for safeguarding your account information.

6. Your Rights

Depending on your location, you may have rights to:

• Access or request a copy of your personal data
  
  
• Request correction or deletion of your information
  
  
• Withdraw consent where processing is based on consent
  
  
• Object to data processing or request restriction
  
  

To exercise these rights, contact us at: [email protected]

7. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect information from minors. If we learn that we have collected data from a child, we will take steps to delete it promptly.

8. Do Not Track (DNT) Signals

Our website does not currently respond to DNT signals. We may update our response protocol if industry standards evolve.

9. International Transfers

We may transfer your data to countries outside of your residence. All international data transfers comply with applicable data protection regulations and use appropriate safeguards.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes to our practices or legal obligations. The revised version will be effective immediately upon posting. We encourage you to review it periodically.

11. Contact Us

If you have questions, concerns, or requests regarding your data or this policy, please contact:

Lucrad Pty Ltd
Email: [email protected]

This policy applies to all users of Lucrad's website and services, including but not limited to publishers, app developers, CTV partners, and advertisers across Australia and the APAC region.